Strategy Maps - Kaplan - Norton

Strategy Maps - Kaplan - Norton

SKU: 9.78E+12
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Strategy Maps


Robert Kaplan and David Norton


2004, Harvard Business School Press, 1st Edition


Good Condition


More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.